The highest-intent ad surface in grocery.
Retail media is exploding, but most placements are generic banners disconnected from intent. Recipes are different: a customer deciding what to cook is a customer deciding what to buy.
$60B+
global retail media spend
and the fastest-growing ad channel
+18%
purchase intent vs. display ads
for native, in-context placements
53%
more viewed than banner ads
native, in-feed formats
Sources: eMarketer (purchase-intent & viewability), industry retail-media spend estimates.
Purchase intent by ad surface
Disconnected from intent
Some intent, broad context
Deciding what to cook = what to buy
Native, in-context placements drive +18% purchase intent and are viewed 53% more than banners (eMarketer). Recipes are the most contextual surface in grocery.
Sponsored, in-recipe
Pesto Pasta with Chicken
In basketWhy recipes win
Highest purchase intent
A customer planning a meal is already deciding what to buy. That’s the moment to be relevant, not a random banner.
Perfect context
Sponsored products are matched to real ingredients in a real recipe. Pasta night surfaces the right sauce, cheese or wine.
Brand-safe & measurable
Placements only appear when they fit the recipe, and every impression is measurable all the way to basket.
More than ad revenue.
Recipe retail media compounds: bigger baskets, stickier customers, first-party data, and a brand-new revenue line, all at once.
Bigger baskets
Recipe orders already lift AOV, and sponsored upgrades lift it further.
Stickier customers
Customers who plan their meals in your app come back, week after week.
Your first-party data
Every placement and interaction is data you own and build on.
A new revenue line
Turn recipe traffic into high-margin, measurable media revenue.
Customer, retailer, brand, all winning.
A brand sponsors a recipe-fit product inside the retailer's own app. The customer gets something genuinely useful, the retailer earns the media revenue and keeps the data.
In the retailer's app
via CartConnectPasta al Pesto
- ✓A recipe they'll actually cook
- ✓Genuinely helpful products
- ✓No spammy banners
- ✓Owns the app & the checkout
- ✓Earns new media revenue
- ✓Keeps the first-party data
- ✓Sponsors a recipe-fit product
- ✓Reaches high purchase intent
- ✓Measured to the basket
One placement. Everyone wins, and the retailer owns the relationship and the revenue.
Brand-safe placements that fit the recipe.
What it looks like
Make every recipe a media moment.
See how CartConnect turns recipe traffic into measurable retail-media revenue.