We help grocers own the dinner decision.
CartConnect grew out of a simple problem in online grocery: turning meal inspiration into real basket growth. Today we're the recipe-commerce infrastructure behind leading retailers.
Make good food effortless for every customer.
Great grocery delivers on five things at once — and recipe commerce is how retailers finally deliver all five in a single tap.
Healthy
Personalized recipes make the fresh, balanced choice the easy default.
Easy
One tap turns a recipe into a complete, checkout-ready basket.
Affordable
Smart swaps and right-sized packs surface the best value, less waste.
Sustainable
Precise portions and seasonal, plant-forward picks cut food waste.
Enjoyable
Inspiration that fits each customer makes “what’s for dinner?” a joy.
Built fast, and built to last.
Within our first year we expanded to 500 stores and reached profitability. In late 2025 we moved into our new offices in central Amsterdam.
500
stores live within year one
Profitable
in our first year of operation
Amsterdam
central HQ since late 2025
About us
We started where every customer does, staring at a recipe with no easy way to buy it. CartConnect makes every recipe personal and shoppable, inside the retailer's own ecosystem.
Vision
A world where every recipe is instantly shoppable, and grocers own the moment customers decide what to eat.
Careers
We're a small, tech-first team across the EU. If recipe commerce excites you, get in touch.
Build the future of recipe commerce with us.
Partner with CartConnect or join the team.